How to Post a Clean Looking Link on a Linkedin Group Page

So, I'm having a case of e-marketer envy.

There several of my competitors on industry group pages on Linkedin that have seemed to discover a very clean and beautiful way of posting blog links.

While normally, a link is buried under a group post header and isn't accessible in one click unless you show a "preview", this one is sitting pretty on on the feed.

I really need to learn how to do this!

Here is what theirs look like:

I'm posting this as a call to anyone who can teach me the way! PS it's not just hubspot shortlinks that look this way.

Never stop Learning, Growing and Reaching

~Laura